Feb 17

Don Brown, Product Development Manager and Designer Grafalloy, Project X

Myth: Low torque shafts have better dispersion: Many golfers believe a lower torque shaft will twist less at impact resulting in improved dispersion.
Fact: High speed camera studies have shown that even on a 9 degree torque shaft the ball stays in contact with the face for only thousandths of a second, not allowing for the twisting of the shaft to alter the balls horizontal trajectory.

Torque plays a large role in the feel of the golf shaft. The Grafalloy Blue and ProLaunch Red were stiff butt, stiff tip shafts, yet Blue felt much firmer than the ProLaunch Red because its torque was almost a degree lower. As a result, we stopped chasing lower torque and now focus on how we can tune torque to provide the feel that suits the target player profile for a particular design. Shafts designed for penetrating ball flights, such as the ProLaunch Axis Red, will feel best with a torque between 3 and 4 degrees while higher launching shafts such as the ProLaunch Axis Blue work best with a torque of 4 degrees and higher.

Project X Shafts

Project X Shafts

Myth: Shaft performance is all about material: Some shaft companies are touting the use of their own or premium fibers to provide ultimate performance.
Fact: There are a very few manufacturers of the high and super high modulus fibers used in today’s high end golf shafts. Even companies that make high end fiber and use it in their own branded shafts sell these fibers to other shaft manufacturers. Performance gains are made with superior design and understanding of flex/torsional/cross sectional profiles and use of the fibers in cutting edge shaft technologies. While two shafts may use the same Japanese made super high modulus fibers, the shaft designer who is able to best harness the properties of those fibers into technologies such as Smart Ply and Micromesh will be able to maximize the material, the shaft and the swing.

Trend: Cross Sectional Stability. Several 2008/2009 golf shafts have touted increased cross- sectional (or hoop) stability. Cross-sectional stiffness (or stability) is the shaft’s resistance to ovalization. When a traditional shaft is loaded, its cross section deforms from a circle to an oval. The energy that goes into this deformation cannot be returned to the ball and is lost. Increased cross-sectional stability also provides a more stable feel and improved shot-to-shot consistency.

There are several methods for controlling cross-sectional stiffness, with one of the most popular methods being multi-axis weaves. While these weaves have an undeniable aesthetic value, they are a not an efficient way to use carbon fiber. Carbon fiber performs its best when held straight; weaves require the fibers to be curved around one another. Technologies utilizing thin uni-directional carbon fiber layers, such as Grafalloy’s Axis Technology, limit cross sectional deformation much more efficiently.

Future: The groove change and what it means to your driver. By now everyone has heard about the USGA mandated groove change that will take place effective January 1, 2010. This groove change is intended to reduce the spin golfers can achieve from the rough with existing grooves. With these rolled back grooves, many golfers will switch to a ball that spins more to retain their drop and stop abilities around the greens. This ball change will create an increase in spin with the driver, resulting in ballooned shots and lost distance. Enter Project X.

The new Project X wood shafts were designed to be the lowest spinning shafts available. With two additional layers of super high modulus tip reinforcement, Project X has continually shown several hundred RPM reduction in spin over the other premium low spin shafts on the market. The introduction of graphite Project X wood and hybrid shafts means golfers can now benefit from Project X performance in every club, driver through wedge.

Feb 11

MEMPHIS, Tenn. — Project X once again demonstrated its reputation as the premier player’s shaft by earning victories at both the Northern Trust Open and the Nationwide’s Moonah Classic this weekend.

Playing Project X steel shafts in his irons, the Northern Trust champion vaulted to number two in the Official World Golf Rankings and to the top of the FedEx Cup standings. At the Moonah Classic in Australia, the champion trusted Project X in his irons to lead the field in greens in regulation as well as using the new Project X Tour Edition graphite wood shaft in his driver.

In addition to winning the tournament, four players in the Northern Trust’s Top 10 played Project X in their irons and four players played the all-new Project X graphite shafts in their drivers. Overall, 116 sets of irons shafts manufactured by True Temper Sports were in play at the Northern Trust Open, with the closest competitor fielding only seven sets.

“This weekend’s results are just the latest in Project X’s growing victory tally,” says Don Brown, product development manager and designer of the new Project X shafts. “Project X iron shafts’ control and consistency have helped guide players to over a hundred victories worldwide. With the introduction of Project X in graphite, the best players around the world can now have the Project X precision and distance in their driver and hybrid clubs. The ultimate in spin control, Project X wood shafts reduce distance robbing backspin and provide pinpoint accuracy.”

The straight taper and short tip section of the Project X iron shafts provides maximum energy transfer with low spin rates required for penetrating iron shots. By combing this design platform with eight premium graphite materials, the Project X wood and hybrid shafts are quickly becoming known as the lowest spinning graphite shafts available. While Project X iron shafts remain a favorite among top tour players, Project X wood shafts also are gaining popularity with the biggest names in golf trusting Project X in their drivers.

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