Ernie Els is the hottest player on the PGA Tour and True Temper’s Project X shafts are right with him. Two weeks after delivering victories at the World Golf Championships – CA Championship and the Puerto Rico Open – the new Project X graphite shaft helped Els win the Arnold Palmer Invitational this past weekend in Orlando.
The Big Easy played the new Project X graphite wood shaft in his driver and 3-wood and the new Project X graphite hybrid shaft in his hybrid. Els earned $1.08 million with the win and became the first player since 2001 to win twice on the Florida Swing and emerged as seventh in the official world golf ranking.
“The Project X graphite shafts have exploded on tour since we officially launched them late last year,” says Chad Hall, director of product marketing and global tour operations for True Temper. “At Bay Hill, 21 Project X graphite pieces were in play and the event marked the fourth PGA TOUR win for Project X graphite this season. Also, True Temper continued to lead the iron shaft count this past weekend with 96 sets in play, including nine sets among the top ten finishers.”
The new Project X graphite shaft, designed and manufactured by True Temper, features a tapered design that the company says maximizes a player’s distance through the precise integration of frequency, weight distribution and launch profiles. True Temper says the new shaft combines a stable butt section with a constant taper bend profile and reinforces the tip with two additional wraps of super high modulus graphite in the lower third of the golf shaft. The result, according to True Temper, is a reduction of spin by up to 500 RPM more than other low-spin Tour model competitors. Project X graphite shafts are available in woods and hybrids.
