Feb 28

Tour-proven performance and consistency have been the hallmark of True Temper Project X shafts and those same winning characteristics were on display once again at this weekend’s Honda Classic. Project X shafts delivered a one-two punch at The Honda Classic, winning first- and second-place and marking the ninth PGA Tour win of the season for shafts designed and manufactured by True Temper Sports.

The Honda Classic champion played Project X shafts and led the event wire-to-wire and shot a 2-under 68 to earn his first PGA TOUR victory. In addition to the victory, True Temper dominated the field at this weekend’s event with shafts in 19 of the Top 20 players’ bags.

“True Temper shaft technology has provided unparallel performance benefits for decades and we are very proud to consistently deliver winning results for tour pros around the world,” says Scott Hennessy, president and CEO of True Temper Sports. “The Honda Classic was another exciting PGA Tour event, and Project X shafts delivered the performance and accuracy that enables tour wins week after week.”

True Temper’s Project X and Dynamic Gold shafts are the most popular shafts played on the world tours today, and they already account for more tours wins this season than all other shaft brands combined.

True Temper’s Project X steels shafts are extremely popular line of shafts which have earned worldwide acclaim. Project X features a unique variable taper design with a dedicated taper rate per inch for each shaft in the set. Longer taper rate results in more energy transfer to the ball for a faster and flatter penetrating trajectory. Dynamic Gold shafts are available in tapered and parallel irons and parallel woods, while Project X steel shafts are available in tapered and parallel irons.

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Feb 28

Steel golf shafts designed and manufactured by True Temper overpowered other brands this weekend with a dazzling display of world dominance on the pro tours. True Temper shafts delivered victories at the CA Championship and the Puerto Rico Open on the PGA Tour as well as the New Zealand Open on the Nationwide Tour which pushed the world’s No. 1 shaft manufacturer to 15 pro wins already on the year.

Leading off the triple victory, the left-handed champion at the CA Championship shot a 19-under 269 with True Temper’s Project X shafts in his Callaway irons; while the winners at the Puerto Rico Open and the New Zealand Open played True Temper’s Dynamic Gold shafts. In addition, eight of the Top 10 finishers at the CA Championship played True Temper shafts and all the Top 10 players in Puerto Rico Open played True Temper shafts in their irons.

“As the number one shaft manufacturer in the world, True Temper shafts often produce winning results, but a victory at a pro event never ceases to be an exciting time,” says Scott Hennessy, president and CEO of True Temper Sports. “High-performance Dynamic Gold and Project X shafts continue to set the industry standard for distance, accuracy and control on the PGA and other pro tours and it’s very rewarding to see so many tour pros trust True Temper products.”
One of the most popular steel shaft designs in the world, True Temper’s Dynamic Gold shafts featuring a high-flex, tour weight design that is often played by skilled players who prefer a low, penetrating ball trajectory.

The Project X shaft is another True Temper brand which is highly prized on Tour for providing a dedicated constant taper rate per inch for each shaft in the set. The longer taper rate more efficiently transfers energy to the ball and the ball gets up faster and flattens out for a penetrating trajectory. Dynamic Gold shafts are available in tapered and parallel irons and parallel woods, while Project X steel shafts are available in tapered and parallel irons.

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Feb 28

MEMPHIS, Tenn. — After winning the BMW Italian Open even before its public debut, the all-new graphite Project X Tour Issue shaft prototype delivered multiple Top 10 finishes, including second-place at the recent St. Jude Classic on the PGA Tour. In fact, the performance of the new graphite Project X shaft has drawn such strong interest from pro players that more than 50 of the golf shafts were in play on the PGA and Nationwide Tours last week.

The 12-time winner on the PGA Tour and runner-up at the St. Jude Classic played the new graphite Project X shaft in his driver and hybrid clubs. Also, the Project X graphite made up 20 percent of the driver shafts in the Top 10 in its first official week of launch. The new precision-engineered Project X Tour Issue shaft will be available for purchase by golfers worldwide later this summer through True Temper’s dealer network.

“After more than two years in development, True Temper introduced the new Project X graphite prototypes to the Tours in 2008, and we have been working closely with the players to dial in the final shaft specifications to meet their needs,” says Bob Montgomery, manager of tour operations for True Temper. “The new Project X shafts have delivered outstanding performance on Tours worldwide and we continue to see the popularity of the shafts increase each week among professional players.”

Incorporating eight different premium composite materials and five of the most advanced fiber types in the world, the all-new graphite Project X shafts deliver superior cross-sectional stability and maintain the designed performance characteristics throughout the swing for consistent shot patterns. The Project X driver and hybrid golf shafts features Zonal Design Theory (ZDT) with three distinct zones utilizing unique and separate technologies to optimize performance in the butt, mid and tip sections. In addition, the new graphite Project X golf shafts provide optimized launch profiles by matching frequency to specific weight, torque and ball flight for maximum player performance.

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Feb 17

Don Brown, Product Development Manager and Designer Grafalloy, Project X

Myth: Low torque shafts have better dispersion: Many golfers believe a lower torque shaft will twist less at impact resulting in improved dispersion.
Fact: High speed camera studies have shown that even on a 9 degree torque shaft the ball stays in contact with the face for only thousandths of a second, not allowing for the twisting of the shaft to alter the balls horizontal trajectory.

Torque plays a large role in the feel of the golf shaft. The Grafalloy Blue and ProLaunch Red were stiff butt, stiff tip shafts, yet Blue felt much firmer than the ProLaunch Red because its torque was almost a degree lower. As a result, we stopped chasing lower torque and now focus on how we can tune torque to provide the feel that suits the target player profile for a particular design. Shafts designed for penetrating ball flights, such as the ProLaunch Axis Red, will feel best with a torque between 3 and 4 degrees while higher launching shafts such as the ProLaunch Axis Blue work best with a torque of 4 degrees and higher.

Project X Shafts

Project X Shafts

Myth: Shaft performance is all about material: Some shaft companies are touting the use of their own or premium fibers to provide ultimate performance.
Fact: There are a very few manufacturers of the high and super high modulus fibers used in today’s high end golf shafts. Even companies that make high end fiber and use it in their own branded shafts sell these fibers to other shaft manufacturers. Performance gains are made with superior design and understanding of flex/torsional/cross sectional profiles and use of the fibers in cutting edge shaft technologies. While two shafts may use the same Japanese made super high modulus fibers, the shaft designer who is able to best harness the properties of those fibers into technologies such as Smart Ply and Micromesh will be able to maximize the material, the shaft and the swing.

Trend: Cross Sectional Stability. Several 2008/2009 golf shafts have touted increased cross- sectional (or hoop) stability. Cross-sectional stiffness (or stability) is the shaft’s resistance to ovalization. When a traditional shaft is loaded, its cross section deforms from a circle to an oval. The energy that goes into this deformation cannot be returned to the ball and is lost. Increased cross-sectional stability also provides a more stable feel and improved shot-to-shot consistency.

There are several methods for controlling cross-sectional stiffness, with one of the most popular methods being multi-axis weaves. While these weaves have an undeniable aesthetic value, they are a not an efficient way to use carbon fiber. Carbon fiber performs its best when held straight; weaves require the fibers to be curved around one another. Technologies utilizing thin uni-directional carbon fiber layers, such as Grafalloy’s Axis Technology, limit cross sectional deformation much more efficiently.

Future: The groove change and what it means to your driver. By now everyone has heard about the USGA mandated groove change that will take place effective January 1, 2010. This groove change is intended to reduce the spin golfers can achieve from the rough with existing grooves. With these rolled back grooves, many golfers will switch to a ball that spins more to retain their drop and stop abilities around the greens. This ball change will create an increase in spin with the driver, resulting in ballooned shots and lost distance. Enter Project X.

The new Project X wood shafts were designed to be the lowest spinning shafts available. With two additional layers of super high modulus tip reinforcement, Project X has continually shown several hundred RPM reduction in spin over the other premium low spin shafts on the market. The introduction of graphite Project X wood and hybrid shafts means golfers can now benefit from Project X performance in every club, driver through wedge.

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